Borderless Editing: How Blackmagic Cloud Turned Hooly into a Geographically Boundless Production Company
- Bebeto Scheidt
- Sep 24
- 2 min read
If someone had told me a few years ago that I'd be editing video with my team the same way we write text in Google Docs , I would have laughed. Seriously. I grew up with the idea that editing meant being locked away on an island , with giant hard drives and cables everywhere. Today, that's a thing of the past.
DaVinci Resolve and Blackmagic have been our go-to choices for over 10 years . They've been part of our history since our early days and continue to be so now, as technology allows us to break down barriers that once seemed impossible . Today, we use DaVinci Resolve Studio , which brings even more professional tools and robustness to our workflow.
With Blackmagic Cloud , Hooly now operates in a way I never imagined possible: as a production company without borders . We're based in Florianópolis, but we edit projects as if we were side by side anywhere in the world . The magic happens because DaVinci Resolve offers remote solutions that not only work well, but also deliver the performance and reliability our premium market demands .
What once seemed unfeasible is now simple. We can work in parallel on the same timeline , review adjustments in real time, and exchange ideas in the heat of creation. It's as if the concept of an "editing island" has transformed into an "editing constellation" : each person in their own spot on the map, connected, but all looking at the same project.
This freedom has changed not only our operations but also our business vision. Hooly's mission has always been to deliver high-quality audiovisual experiences , but now we do so with agility and fluidity that elevates us to another level . It doesn't matter if the customer is in Santa Catarina, São Paulo, or outside Brazil. We deliver with the same quality and proximity.
The future of publishing is no longer about where you are, but about how you connect. And honestly, I've never been more excited about telling stories without boundaries.
👉 Want to experience this revolution in editing?
Download DaVinci Resolve from the official Blackmagic website:
