Video consumption in Brazil: trends and perspectives

Video consumption is a popular activity in Brazil. According to data from the 2022 Brazilian Media Survey, conducted by the Brazilian Institute of Public Opinion and Statistics (IBOPE), 99% of the Brazilian population watches videos.

Online video is the most popular video consumption format, with Brazilians spending an average of 2 hours and 46 minutes watching online videos per day.

Online video represents 70% of the Brazilian audiovisual market. The main video genres consumed in Brazil are entertainment, news, sports, and music.

The main video platforms consumed in Brazil are: YouTube, Netflix, Amazon Prime Video and Globoplay.

Video consumption in Brazil is expected to continue growing in the coming years as the population gains access to the internet and mobile devices.

Some trends expected to drive growth in video consumption in Brazil include:

• Increased internet penetration: According to data from the National Telecommunications Agency (Anatel), 85% of the Brazilian population has access to the internet.

• The growth in the use of mobile devices: According to data from Comscore, 81% of Brazilians use mobile devices to access the internet.

• The increase in the supply of audiovisual content: The video market in Brazil is becoming increasingly competitive, with the arrival of new players, such as international streaming platforms.

The growth of video consumption in Brazil represents an opportunity for the Brazilian audiovisual sector. The sector is diversifying, producing quality audiovisual content for different platforms and genres.

The Brazilian audiovisual market is expected to continue growing in the coming years, becoming one of the country's main cultural industries.

Video consumption is a popular activity in Brazil and is expected to continue growing in the coming years. Increased internet penetration, the rise in mobile device use, and the increased availability of audiovisual content are some of the factors expected to drive this growth.